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Two project slots left for the February–March window. Larger builds are going into April. Send a brief

Common Yonder
A freelance designer's desk at dusk with a laptop showing lines of front-end code beside a notebook

Freelance web design & front-end build


One designer, one build, a launch date you can plan around.

I'm Rowan Vey. Common Yonder is my one-person studio: I design and build marketing sites for independent brands, consultancies and small product teams. Fixed scope, fixed fee, written before anyone starts work — and no retainer attached to the end of it.

Next opening
February, two slots
Typical build
Three to five weeks, start to launch
Working hours
Remote, overlapping GMT+1 until mid-afternoon

How the work runs


A small site, decided properly

“Most sites I'm asked to rescue weren't built badly. They were decided badly — in a meeting, with no one responsible for the sentence at the top of the page.”

So I start with the decisions: who the page is for, what it has to get them to do, and which three things actually need saying. Then I design in the browser, build it by hand, and hand over something a non-technical person can keep up to date without me.

01

You talk to me, not an account layer

One person scopes the work, draws it, writes the code and answers your emails. Nothing gets lost on the way to a developer, because there isn't a way to one.

02

Fixed fee, named date

The proposal lists the pages, the rounds of review and the launch week. If you change your mind about scope we re-price it openly rather than quietly adding hours.

03

Built to be left alone

Hand-written HTML and CSS, no plugin stack to maintain, and a short written handover so the site keeps working in year three without a monthly invoice.

Rowan Vey, freelance web designer, photographed in natural light against a plain wall
Rowan Vey — designing and building small commercial sites since the days of fixed-width layouts. Previously in-house at two product teams; independent, and intending to stay that way.

Rate card


What it costs, before you ask

Six ways to work with me. Fees are fixed on signature, not estimated, and they assume one decision-maker on your side. If what you need isn't here, describe it in the enquiry and I'll tell you whether it's a job for me.

One-page launch site

£1,800

A single scrolling page of up to six sections for a new venture, a service line or an event. The fastest route from “we have nothing” to something you can send to a client.

  • 2 week build
  • Copy shaped from your notes
  • Enquiry form
  • One review round

Small marketing site

£4,200

Five to eight pages — home, services, about, a case or two, contact — with a structure that holds up when you add to it later. The usual choice for consultancies and studios.

  • 4–5 week build
  • Editable content
  • Two review rounds
  • Written handover

Design only

£2,400

Page designs, type and colour system, and component states, documented so your own developers can build from them without guessing. No build, no surprises at QA.

  • 3 weeks
  • Desktop & mobile
  • Component notes
  • Developer walkthrough

Build from your designs

£2,000

You have the design settled and need it built properly: hand-coded, responsive at the sizes your visitors actually use, keyboard-usable, and fast on a weak connection.

  • From 2 weeks
  • Per 5 page templates
  • Accessibility pass
  • Deploy included

Rescue pass

£950

A two-week sprint on a site you already have: fix what's broken on phones, cut the page weight, repair the forms, and leave you a list of what I'd change next and why.

  • 2 weeks
  • Mobile repair
  • Speed work
  • Prioritised follow-up list

Day rate

£520 / day

For changes after launch, a short run of extra pages, or sitting alongside your team for a week. Booked in whole or half days, invoiced at the end of the month.

  • Half-day minimum
  • Booked a week ahead
  • No monthly commitment

Terms in short. Half the fee on signature, half on launch. Fees exclude VAT where it applies, plus any hosting, font licence or stock photography you choose to buy. Quotes hold for thirty days.

Process


Five stages, and what each one needs from you

Projects slip for one of two reasons: the scope moved, or the client ran out of time to answer. This is the schedule I work to, with your side of it written down.

01

First note — same week

You send the enquiry form. I read it properly and reply with either a direct answer on fit and rough cost, or two or three questions I need answered before I can give you one.

From you

Ten minutes and an honest budget band.

02

Scoping call and written proposal — week zero

Forty-five minutes on a call, then a proposal listing pages, review rounds, the fee and the launch week. Nothing starts until you've signed that and the first half is settled.

From you

Whoever can approve the spend on the call.

03

Structure and copy pass — week one

We agree the page order and the point of each section before any pixels move. I'll draft headings and section copy from your material; you correct the facts and the tone.

From you

Existing copy, photography, and one round of edits within three days.

04

Design in the browser — weeks two to three

You review real pages on a private link, on your own phone, rather than flat images that hide every awkward breakpoint. Comments go in one shared list per round.

From you

Consolidated feedback — one list, not four forwarded emails.

05

Build, check, launch — weeks three to five

Final build, a pass on phones and keyboards, forms tested end to end, then launch on the agreed day. Thirty days afterwards, small fixes are on me.

From you

Domain access, and a sign-off the day before launch.

Field notes


Three recent jobs, described honestly

What the problem actually was, the decision that mattered, and what the site does differently now. Client names are shortened at their request.

A tidy workspace with a laptop, notepad and reading lamp used while writing site structure

Ecology consultancy · small marketing site

Ardent Fieldworks

The problem
Everything they did was on one long services page, so planning consultants couldn't tell whether Ardent handled the survey they needed.
The decision
Split the work into three named lanes — surveys, assessments, expert evidence — and let each lane state plainly who commissions it.
Now
Enquiries arrive naming the lane and the site is used as a reference during tenders.
A calm studio interior with daylight, used as a reference for a ceramics workshop website

Ceramics studio · one-page launch site

Marrow & Pine

The problem
A beautiful shop account and nowhere to send the galleries and shops asking about wholesale terms and lead times.
The decision
One page written for buyers rather than browsers: minimum order, glaze range, production windows, and a short enquiry form.
Now
Wholesale conversations start with the terms already read, so the first email is about dates.
A laptop on a wooden table beside notes during a website rescue and speed review

Sailing school · rescue pass

Quietwater

The problem
A heavy theme that took eight seconds to load on a phone at the harbour, with a course timetable buried three taps deep.
The decision
Keep the platform, strip the theme, and rebuild the timetable as the first thing on the page in plain, readable text.
Now
The season's dates load instantly on a weak signal, which is where most visitors read them.

Fit check


Read this before you write to me

A solo studio is a narrow tool. It is excellent for some jobs and genuinely wrong for others, and it costs us both less to find that out now.

A good fit when

  • One person on your side can make decisions and sign them off.
  • You can spare roughly two hours a week while the project is live.
  • Your content exists in some form, even if it's rough notes and old PDFs.
  • You want a site that explains an offer and collects enquiries.
  • You'd rather own a simple site than rent a complicated one.

Not a fit when

  • You need logins, dashboards, payments or anything with a database behind it.
  • Twenty pages have to be live in a fortnight.
  • Five stakeholders will each review every round separately.
  • You want an agency on standby for forty hours a month.
  • The brief is “something modern” and the goal hasn't been agreed internally.

Questions


The ones that come up every time

How far ahead do you book?

Usually four to eight weeks. Rescue passes can sometimes start sooner because they're shorter and don't need a design stage. The notice bar at the top of this page is updated whenever a slot moves, so it's the honest answer rather than a sales line.

What do you need from me before we start?

A clear idea of what the site must achieve, one decision-maker, whatever copy and photography you already have, and access to your domain. If you don't have photography we'll decide early whether to licence stock or budget for a shoot — it changes the design, so it isn't a late decision.

Who writes the copy?

I shape it; you own the facts. I'll draft headings and section copy from your notes, interviews and existing material, then you correct anything that misrepresents the work. If you need a specialist copywriter I'll say so rather than pretend otherwise — long-form writing isn't in these fees.

What happens if the project runs over?

If the delay is mine, the fee doesn't change. If it's caused by scope being added mid-project, I stop, price the addition in writing, and you decide whether it's worth it. If feedback stalls for more than three weeks the slot may move to the next opening, which I'll always warn you about first.

Can I edit the site myself afterwards?

Yes. Text, images and page content are editable without touching code, and the handover note shows you how in plain language. Structural changes — new section types, new page templates — are day-rate work, because that's where people tend to break things.

Do you do logos and brand identity?

No. I'll work carefully with an identity you already have, and I'm happy to recommend people who do this properly. A website is a bad place to invent a logo under deadline pressure.

What about hosting and ongoing costs?

You own the hosting account and pay for it directly — typically a modest annual amount for a site this size, plus your domain. I'll set it up and leave the keys with you. There's no mandatory maintenance plan; day-rate work is available if and when you want it.

Enquire


Tell me what you're trying to get done

Rough is fine. A paragraph about the business and what the site has to achieve is more useful to me than a tidy specification.

What happens next
I read every enquiry myself and reply within two working days, including when the answer is no.
Current window
February has two slots; larger builds are being scheduled into April.
Budget bands
The rate card above is accurate. If your band is below it, say so — I may be able to point you somewhere better.

Your note comes straight to me. No mailing list, no automated follow-up sequence, and nothing passed on to anyone else.